Category: Publishers

  • The Decade of Display That Wasn’t 2007 – 2017

    The Decade of Display That Wasn’t 2007 – 2017

    Act I: Crank That The year was 2007. Ten years ago. Microsoft bought aQuantive for $6.3B. Google bought DoubleClick for $3.1B. Yahoo bought Right Media for $680M. Display was poised to take massive amounts of advertising dollars from television over the next decade and become the dominant form of advertising. Microsoft, Google and Yahoo were…

  • Autumn for Digital Publishers…and Everything After

    Autumn for Digital Publishers…and Everything After

    The digital media world was a rocked yesterday by news that Buzzfeed is going to miss revenue targets by 20% and Mashable was sold for $50M when its valuation last year was $250M. What is going on? The short answer is a lot. Buzzfeed is actually right in their statement where they put blame on…

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