Optimize & Prophesize

Category: Analytics

  • Creative License is Dead. Long Live the Customer

    With all the talk about Advertising moving towards a more measurable and quantifiable future one thing that is almost always overlooked is the impact this has on creative design. The design skills and process necessary to execute great ad creative are changing. So too will be the role designers play in the ultimate success of…

  • Google’s Landing Page AdsBot

    Since when has Google become landing page experts? Google is claiming that their artificial intelligence AdsBot will determine what users will think about a landing page. This determination will impact your rank and cost-per-click that until now have only been affected by your own bid settings and searcher interest in your ads. Really they are…

  • Kairos

    In Greek mythology Kairos was the son of Zeus. Aristotle (the first brilliant marketer) referred to kairos in Rhetoric. In essence, kairos it is about timing. Consider the difficulty of getting a laugh when one muffs the punchline of a joke. Consider the difficulty of getting a click when your ad is for reviews and…