Emerson: The First 2.0 Marketer

A foolish consistency is the hobgoblin of little minds – Ralph Waldo Emerson I’m not sure how many self-reliant marketers there were in Marketing 1.0. These marketers of consistency probably sat around a big conference table making fun of Emerson’s middle name. Countless billions they spent building campaigns around consistent messaging. Now, they are dinosaurs.… Continue reading Emerson: The First 2.0 Marketer