Anyone that has worked with me knows I have a thing for buttons. I’ve long felt that the button is usually the single most important part of optimzing a page for conversion. Location, color, size, message are all important elements that can increase (or decrease) conversion rates. I’ve seen even slightest variation in location be… Continue reading Buttonator

The Parts are Greater than the Whole Foods

I watched a great report on user experience tonight on CNBC. Actually it was a profile of Whole Foods. In one segment, CEO John Mackey described their two stores in New York. While many other companies would execute strategy for New York consumer tastes singularly, Whole Foods has created different shopping experiences in Union Square… Continue reading The Parts are Greater than the Whole Foods