The Parts are Greater than the Whole Foods

I watched a great report on user experience tonight on CNBC. Actually it was a profile of Whole Foods. In one segment, CEO John Mackey described their two stores in New York. While many other companies would execute strategy for New York consumer tastes singularly, Whole Foods has created different shopping experiences in Union Square… Continue reading The Parts are Greater than the Whole Foods

Emerson: The First 2.0 Marketer

A foolish consistency is the hobgoblin of little minds – Ralph Waldo Emerson I’m not sure how many self-reliant marketers there were in Marketing 1.0. These marketers of consistency probably sat around a big conference table making fun of Emerson’s middle name. Countless billions they spent building campaigns around consistent messaging. Now, they are dinosaurs.… Continue reading Emerson: The First 2.0 Marketer