Synopsis of my July 11th Presentation at SES Latino

At the heart of what we do online we need to create relevant experiences. It doesn’t matter what vertical you are in. Users will engage when they are presented with data that is relevant to their goals and objectives. When we begin to look at creating relevant experiences for an International audience this becomes more… Continue reading Synopsis of my July 11th Presentation at SES Latino

Creative License is Dead. Long Live the Customer

With all the talk about Advertising moving towards a more measurable and quantifiable future one thing that is almost always overlooked is the impact this has on creative design. The design skills and process necessary to execute great ad creative are changing. So too will be the role designers play in the ultimate success of… Continue reading Creative License is Dead. Long Live the Customer