The Rise of Widget & Application Optimization

The opening of platforms has created amazing opportunities to create compelling experiences fueling the rise of widgets, mash-ups and applications over the past year with no end in sight. In this new era of integrated applications at every digital touchpoint, users will have more avenues than ever from which to engage. What seems lost in… Continue reading The Rise of Widget & Application Optimization

The Search Engine Election: 2008 Presidential Campaign Scorecard

The immense power of search engines to reach people and influence behavior based on information discovery intentions is beyond debate. Still, with the 2008 Presidential Election little more than one year away the ability to quickly find relevant information on the candidate’s views and positions from the search engines, namely Google, is extremely poor. The… Continue reading The Search Engine Election: 2008 Presidential Campaign Scorecard

Engaging Users on the SERP – How Google Universal Search Changes Everything

If you haven’t noticed over the past few weeks there has been a sea change on Google’s Search Engine Results Pages (SERP). Universal Search is what Google calls it but it’s much more than search. At its core it creates an entirely different engagement dynamic and search user experience. Until now the goal of Google’s… Continue reading Engaging Users on the SERP – How Google Universal Search Changes Everything

Optimizing Social Media Landing Pages

Last week on Search Engine Land Neil Patel raised the idea of creating custom landing pages for Social Media. I’m all for it. I’ll try to build on Neil’s ideas and add my thoughts on optimizing this type of landing page. SMO Success Metrics One problem people have with Social Media Optimization (SMO) is not… Continue reading Optimizing Social Media Landing Pages