I’m incredibly excited about the SEOmoz landing page competition. Not only did they chose to use the Offermatica platform but because of the awareness, education and information that this test will provide, countless marketers will experience the fun and excitement of testing. What is testing if not a competition? Testing is also an ongoing learning… Continue reading Test Design Advice for SEOmoz on their Landing Page Competition
OTTO Digital CEO Jamie Roche has a great blog post about what inspires great businesses and what is holding back greatness with most companies today. It’s based on a string of recent interviews Jamie conducted with folks who all left the same (major media) company for the same reason. After being pitched the idea that… Continue reading Monday Morning – Are You Changing the World?
Back in January I posted the great results OTTO Digital was having with clients using Offermatica to behaviorally target content based on user defined affinity and the advantages this solution has over classic BT technology employed on the ad serving side of the world. Things have gone so well using this technique (also known as… Continue reading Offermatica’s Behavioral Targeting by Personal Affinity
The opening of platforms has created amazing opportunities to create compelling experiences fueling the rise of widgets, mash-ups and applications over the past year with no end in sight. In this new era of integrated applications at every digital touchpoint, users will have more avenues than ever from which to engage. What seems lost in… Continue reading The Rise of Widget & Application Optimization
The immense power of search engines to reach people and influence behavior based on information discovery intentions is beyond debate. Still, with the 2008 Presidential Election little more than one year away the ability to quickly find relevant information on the candidate’s views and positions from the search engines, namely Google, is extremely poor. The… Continue reading The Search Engine Election: 2008 Presidential Campaign Scorecard
A great commentary in Forbes by Marc E. Babej and Tim Pollak of Reason Inc on the upcoming iPhone launch that speaks to much of what I’ve said recently on branding in the digital age. One quote stands out: “A brand is neither a goal nor a means, but a result of consistent delivery against… Continue reading The Importance of Relevance in Branding
It’s hard to pin down why I liked SES Latino as much as I did. Tropical destination? Short plane ride? Two-day format? Part of it might be the session I participated in. Targeting Spanish/Portuguese Search Ads by Demographics and Behavior had some of the best case studies and tips that I’ve ever seen shared in… Continue reading Afterthoughts on SES Latino