With regrets to The Smiths and one of the great B-sides of all-time, CDPs are the son and the heir … More

This summer I immersed myself in customer data platforms having decided earlier in the year the technology is transformative. I … More

  Lost in all the DTC hype is that it never really was direct-to-consumer. Google and Amazon were always at … More

At many brands there is a conversation happening about the need for a Customer Data Platform. Likely, there is a … More

In my last post on CDPs I wrote about how important identity is to the transformational power of CDPs (Customer … More

Data and marketing are inextricably linked through time. So it’s no surprise the evolution of database technology continues to help … More

There’s a saying. There’s even a book. “All News is Local.” This past October I was invited to participate in … More

In 2007 Google feared for its future as the digital ad leader. There were two huge technology holes in their … More