Tag management may be the single most important piece of marketing technology. However, very little is widely known about tag … More

There may be no more important business challenge in the future than data commoditization. Brands must begin setting data strategies … More

For the last 1.5 years I’ve spent my time working with enterprise consumer brands on their customer data strategy and … More

It has been six months since sharing 2019 CDP Thoughts and Projections so I thought it might be time for … More

Same As It Ever Was As you read this essay, keep in mind the importance of web analytics. Most business … More

2018 was my first full-year involved in the CDP space but having spent a veritable lifetime in first-party data, analytics, … More

At this point data is captured on almost all products and services. Latency varies. Quality varies. Value varies. Use varies. … More

With regrets to The Smiths and one of the great B-sides of all-time, CDPs are the son and the heir … More

This summer I immersed myself in customer data platforms having decided earlier in the year the technology is transformative. I … More

Lost in all the DTC hype is that it never really was direct-to-consumer. Google and Amazon were always at the … More