The TikTokization of Media – Understanding Who We Are

The Real Me The algorithm wars started in Search. One of the key takeaways from that time was made by … More

Differential Privacy: The Future of Advertising & Marketing

The pressure of responsible data privacy in marketing and advertising is certainly the most important sea change in media since … More

It’s not often I get three people reaching out to me the same day to get my POV on a … More

Scott Brinker posted last week about the rise and diversity of ‘marketing technologists’ over the past decade. I remember when he … More

Tag management may be the single most important piece of marketing technology. However, very little is widely known about tag … More

There may be no more important business challenge in the future than data commoditization. Brands must begin setting data strategies … More

For the last 1.5 years I’ve spent my time working with enterprise consumer brands on their customer data strategy and … More

It has been six months since sharing 2019 CDP Thoughts and Projections so I thought it might be time for … More

Same As It Ever Was As you read this essay, keep in mind the importance of web analytics. Most business … More

2018 was my first full-year involved in the CDP space but having spent a veritable lifetime in first-party data, analytics, … More