"Well, I finally started thinkin' straight
When I run outta things to investigate."
-Bob Dylan
It’s been a while since I’ve posted here at Optimize and Prophesize and even longer since I posted regularly. As has been the tradition here in all but my first year blogging in 2006, I provide a yearly recap of my favorite posts. This year will not break with tradition.
This year I also began posting also at blog.yieldbot.com – the voice of my great company, Yieldbot. Since some of you may not have known about that blog I’m going to include a couple of those posts here as well since they would have been right at home here too but demand now to be in the context of our business.
Here’s the best I had to offer in 2011:
Ad Wars 2011: The Publisher Empire Strikes Back
Building the Greenfields of Display
Rise of the Publisher Arbitrage Model
Why Publishers are the Bread in the Intent Sandwich
One of the cool things about looking back at the post here is that you can see the evolution of Yieldbot. What started out as thinking and work in site optimization and landing page optimization from Search, merged into the idea of a Search OS for Display and culminated in the vision and strategy and ultimately execution for Yieldbot. It’s all in these pages if you follow back over the years:
Optimize and Prophesize 2010 Highlights
2009 Recap: My Faves, Posts & Presos
Favorite Thing: Posts & Presos of 2008
Top 10 Multivariate & A/B Testing Results from 2007
I’m not sure how often I’ll post here in 2012 but the best ideas have a long shelf life and whether it’s your first time on this blog, your last, or somewhere in between I hope you’ll find some worthwhile reading.
Rave On,
Jonathan
Optimize & Prophesize 
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