Wouldn’t it be great if there were a professional marketing
league? It could literally be the best media property in the world, NFL be
damned. I know I would follow it very closely and even place a wager or two.
Owners would form teams of digital marketers across
different verticals. Team members could include marketers in display, search, social media,
Games would take place over certain periods of time within
the verticals (How cool would a “Holiday Shopping” Email game be?) Teams would
present their validated results/stats to the league in analytics reports and by
further statistical analysis/ normalizing all the results across campaigns over
periods of times (the games) winners would be declared and points awarded.
Seems feasible, no?
At the end of the season (presumably a year) an All Start
team, MVP, Rookie of the Year etc. would be announced. The winning team would
get Cash prizes (from the Sponsors) and a ton of new clients and the
Winning Advertisers would get great Brand PR.
The league would have a website with updated standings and
stats and interviews with the marketers, advertisers and publishers. The
technology being used in the campaigns could be talked about in-depth and of
course videographers would capture everything so the “games” can be serialized
and watched (after they are completed of course).
There are a lot of people that suck at online
marketing but cowards (although always present) are not welcomed in marketing
to begin with. If I know one thing in marketing first hand it’s that the best
marketers are highly competitive people.
I’m throwing myself in as Commissioner so who’s with me?
* I’m having a little fun on a Friday but I’m only half
joking so if you’re seriously interested in Ownership or being a player and
don’t think I’m out of my mind feel free to drop me a line.